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Treasure Trove

Motion Design | Digital Illustration | Logo Design

A video marketing campaign has been requested with an original mascot character and custom graphics for the new Treasure Trove app. It is a boardgame style app geared towards children aged ten and up. Character voice and brand colours were provided.


The visual approach used for the motion marketing campaign is flat style illustrations with an overall fun, upbeat, and adventurous tone to suit the product and target audience. This is expressed through the graphics, colours, audio, and animation style, as well as the brand mascot “Ozy.” He is characterized as a grumpy octopus pirate who wants his treasure. His demeanour is kept in tone with the audio provided and is illustrated in the brand colours.

Tools

Adobe Illustrator | Adobe After Effects | Adobe Character Animator

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