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Identity Design | Stationery

Magis: Custom Motors create custom-built muscle cars, hot rods and specialty packages for the modern muscle car. A group of passionate, car-centric people with a friendly disposition. The goal was to create a brand identity that portrays its personality with a touch of modern precision and iconic retro flair that speaks to the community of custom car lovers. They have requested a visual brand identity and stationery.

Inspiration for their identity came from their custom work and many different cars worldwide. The icon came from mixing the letter M in the company name the shapes created in the front grill of a custom hot rod. The primary colours give a sense of luxury and wisdom, while the secondary colours add retro flair. 


Adobe Illustrator | Adobe InDesign | Adobe Photoshop 

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